Sell Your Thoughts
A Million Dollar Expert is an infopreneur who has successfully commercialised their thought leadership and is running a practice that is turning over a million dollars or more a year with one or two support staff. Most people think this is impossible… “Make a seven figure income selling my expertise, are you serious?”
The Million Dollar Expert Program (MDE) is a systematic methodology to grow a practice to a million dollars based on diversifying modes of delivery and taking the appropriate steps at each revenue level.
Infopreneurs become recognised as thought leaders when they clearly define a unique perspective or offering to the market based around the subject they are an expert in. When they have built on the thinking in their domain, added to the knowledge in their area and challenged and extended the status quo.
- Would you love having others value your ideas?
- Would you like to spend your working days doing what you love?
- Would you like to invoice from $240,000 to $1,000,000 a year?
If you know something, it's one thing, becoming known for it is another. It’s all about how you leverage your ideas and sell your thoughts. Discover how you can create a Thought Leaders Practice working 50-200 days with one or two support staff earning anywhere from $500,000 to $1.5 Million.
NEXT - MDE Program Week in Sydney with Matt Church
Combines both the MDE Core and MDE Plus Programs
Date: Tuesday 24 to Friday 27 July 2012; 9am - 5pm
Investment: $5500 inc GST
(A saving of $1100 when both programs booked at the same time. Please note, the two programs can be completed at different times)
Repeat Attendance: $2750 inc GST - Register Here to Repeat
REGISTRATIONS CAN ALSO BE MADE DIRECTLY OVER THE PHONE (+61 2 8966 4700)
CLICK HERE TO REGISTER FOR FUTURE DATES
Date: Tuesday 24 and Wednesday 25 July 2012 with Matt Church
Location: Matt's Studio, near Manly, Sydney
Investment: $3300 (inc GST)
REGISTRATIONS CAN ALSO BE MADE DIRECTLY OVER THE PHONE (+61 2 8966 4700)
Date: Thursday 26 and Friday 27 July 2012 with Matt Church
Investment: $3300 inc GST
Location: Matt's Studio, near Manly, Sydney
REGISTRATIONS CAN ALSO BE MADE DIRECTLY OVER THE PHONE (+61 2 8966 4700)
Here is a walkthrough of the sessions, what we cover in the week long program and what you will get out of it. If you have already done the core MDE Program, we have a 50% graduate rate for you to attend.
Session 1: The MDE Game Plan
In this session Matt sets the scene for your MDE practice. He establishes the difference between a practice & a business & helps you plan your turn over, take home & exit plan (if you wish) in ten years.
Session 2: Building your unique brand
The key to being a MDE is making sure we increase the value of your ideas. This means ensuring they are relevant, thorough, elegant & unique. This session identifies your unique perspective - your genius (UQ). This UQ then instructs your personal brand, your signature style & increases how much you get paid for your ideas.
Session 3: Unpacking what you know
The magic ingredient to our programs is the focus on high quality message - thought leadership. Our proprietary IP capturing process is phenomenal & allows you to unpack all the genius that lies inside you. This session is like mining for gold.
Session 4: What’s your word?
From the first three sessions we begin to see what your master message is. This is the context that allows us to tie together all of your diverse interests & projects into a single opportunity seeking brand. This becomes what you are known for, this master message is what you are an authority in. Nailing this is a breakthrough moment in the program.
Session 5: The six different ways to make money
Core to the MDE methodology is the law of diversity. Specialise your message, diversify your delivery. This gives you the best of both worlds. In this session we de-mystify the six core delivery modes so that you are able to leverage them for cash flow in your practice.
Session 6: How to sell & market like a brain surgeon
Selling yourself is hard & marketing ‘brand you’ is tough. You are so often too close to yourself to see how. This session fixes that & explains where practice based marketing differs from traditional business marketing. It’s about creating attraction not forcing business.
Click here to read what others have said about the program
Session 7: Your first 36 months after the program
This session will give you a birds eye view of 12 x 90-day projects. Each of these are designed to increase your revenue by $10,000 a month.
Session 8: The 12 core collaterals
A MDE practice needs 12 core collateral pieces. This session identifies those, walks through examples and gives each person in the room a chance to scope out theirs.
Session 9: Building conviction
Historically sales has been about convincing people of the value of your ideas. In this session we build a conviction case that allows you to serve not sell and increase the likelihood that people will buy.
Session 10: Getting into the detail - Part 1
In this session we walk through your detailed plan for next three years. We put form around exactly what you are offering, to exactly who and how you need to do it. This is a super practical session.
Session 11: Getting into the detail - Part 2
The 12 projects have 10 key elements for success with physical examples for each. That’s over 120 forms, brochures, documents and letters you can model to get going on your MDE plan.
Session 12: Hot seat -Session 1
Individual attendees get lit up about how they can work their commercial angle and achieve positioning as a Thought Leader. This might be you!
Read some comments from past participants here
Session 13: Hot seat - Session 2
Individual attendees get lit up about how they can work their commercial angle and achieve positioning as a Thought Leader. This might be you!
Session 14: The practice platforms
In this session we discuss the software you use and systems you put in place for running your MDE practice. Leveraging the ‘cloud’ and ‘Open API’s’, we show you how you can punch above your weight, running a lean business with maximum leverage.
Session 15: Accelerating your success
We are so confident in this curriculum that we can say without hesitation the only thing stopping you succeeding will be your personal action integrity and accountability to the plan. This session gives you the daily dashboard you need to stay focussed and achieve MDE success.
Session 16: MDE revenue mindsets
To be a MDE Thought Leader you need a certain growth mindset. This session lays out the cognitive framework you need to adopt to make it as a MDE.
Read some comments from past participants here
Date: Tuesday 24 and Wednesday 25 July 2012 with Matt Church
Location: Matt's Studio, near Manly, Sydney
Investment: $3300 (inc GST)
REGISTRATIONS CAN ALSO BE MADE DIRECTLY OVER THE PHONE (+61 2 8966 4700)
Date: Thursday 26 and Friday 27 July 2012
Investment: $3300 inc GST
Location: Matt's Studio, near Manly, Sydney
REGISTRATIONS CAN ALSO BE MADE DIRECTLY OVER THE PHONE (+61 2 8966 4700)
NEXT - MDE Program Week in Sydney with Matt Church
Combines both the MDE Core and MDE Plus Programs
Date: Tuesday 24 to Friday 27 July 2012
Investment: $5500 inc GST
Repeat Attendance: $2750 inc GST - Register Here to Repeat
Location: Matt's Studio, near Manly, Sydney
REGISTRATIONS CAN ALSO BE MADE DIRECTLY OVER THE PHONE (+61 2 8966 4700)
CLICK HERE TO REGISTER FOR FUTURE DATES